About Us

Welcome to Vusang – where every thread tells a story.

I’m Arpita Ghosh, the founder and proud woman CEO behind Vusang. Born from a deep-rooted love for Indian heritage and craftsmanship, Vusang is more than just a saree brand – it's a celebration of tradition, resilience, and authenticity.

Every saree at Vusang is pure handloom, meticulously woven by skilled artisans whose craftsmanship has been passed down through generations. From the gentle hum of the loom to the final knot of the pallu, each piece carries the soul of its weaver and the legacy of Indian textiles. We take pride in ensuring that every thread is authentic, every motif is meaningful, and every design reflects the richness of our culture.

My journey to building Vusang has been one of passion and perseverance. As a woman navigating the challenges of entrepreneurship in a traditionally male-dominated industry, there were countless hurdles – from breaking stereotypes to establishing a sustainable supply chain for ethically sourced handlooms. But the vision kept me going: to bring genuine, handcrafted sarees to women who value both elegance and ethics.

Vusang is not just a brand; it’s a movement – to revive the fading art of handloom, empower artisan communities, and inspire every woman to wear her roots with pride.

Thank you for being part of our journey. When you drape a Vusang saree, you're not just wearing a piece of fabric – you're wearing history, heritage, and heart.